One day, my friend and I thought it would be cool if Berkeley had a class that would emphasize the impact of YouTube as a platform and the YouTube community. After many sleepless nights, we were able to create a syllabus and talk to the UC Berkeley’s Haas School of Business to sponsor our course. The next semester, we were able to offer 30 Berkeley students to enroll in our course and receive semester unit credit for our course, UGBA 198, called “The YouTube DeCal”. Throughout the semester, we analyzed and learned about online trends and marketing strategies used by YouTubers. In addition talked about the development of the YouTube platform itself and how it encouraged other forms of business derived from these online communities. My role included leading and preparing weekly lectures and in class discussions in addition to grading midterms and final presentations. It was a remarkable experience and was awesome to meet students who were passionate about media.
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